Do you like to watch original movies and web series? You have probably subscribed to these platforms: Netflix, Amazon Prime and Alt Balaji. Currently has more than 40 OTT services. Visit programmatic tv before reading this.
Let’s find out more about OTT platforms.
OTT stands as ‘Over-the Top’. Over the Top platforms refer to modern delivery methods of original TV content over the internet. You can view them on your smartphone, tablet, or laptop from anywhere you like. It is independent of traditional broadcast, satellite, or cable.
OTT streaming, a term used to describe the Internet of Things, is commonplace.
OTT streaming refers to premium content. It is a way to enjoy high quality content on a superior platform. You don’t need a cable TV subscription. It features a unique format that makes it possible to stream content from a wide range of devices with an internet connection.
Let’s find out what the most recent report says.
Economic Times reported that OTT platform would be a $12,000 crore industry by 2023. It was 2,590 cr in 2018.
Continue reading to find out more:
Many OTT platforms offer free and paid content. You can become a premium member to access all the curated films and web series that have been published and streamed. Monthly or yearly subscriptions are available. Some OTT platforms won’t charge users for their services. They show ads to generate revenue.
Prominent characteristics of OTT
It is directly to the viewers.
It is the perfect platform to reach targeted audiences directly. You have full control over what you see. OTT providers are able to get immediate feedback from users through interaction and engagement.
The consumer is the driver. They are in control. They decide what they want, and then pay for that content. OTT makes it easy to adjust models to meet market needs. This new platform allows independent content creators to create and share their content.
Viewers can have control over:
OTT provides viewers with freedom regarding content, user interface, data, and user experiences.
Most OTT platforms offering premium content require consumers to pay. However, most offer ad free services. It can be frustrating to see a sudden advertisement just as the film’s true villain is being revealed. OTT enabled SVOD/subscription services, TVOD and one-time buys. These monetization options are great for making people smile. This platform can enable targeted advertising, local content, full control over campaigns, direct sponsoring, inventory, and other revenue models if the revenue strategy is AVOD or an advertising model.